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Seven Pizza Marketing Ideas That Really Work
Pizzeria marketing is complex – just as much science as it is art. There are lots of ideas floating around for how to market a pizza place so that it can compete with national chains and more recognized brands, but not all of these are effective. Here we take a closer look at seven pizza marketing ...
Seven Pizza Marketing Ideas That Really Work
A Slice of the Pie: How Local Engagement Boosts Sales ANDMakes a Difference
There is an old saying that a rising tide lifts all boats. Research has proven this to be true in many areas, not the least of which is a healthier bottom line. For independent restaurants, such as pizzerias, community goodwill can mean that you either THR!VE (see what we did there?) or fail.  ...
A Slice of the Pie: How Local Engagement Boosts Sales ANDMakes a Difference
Can Pizza POS Data Boost Sales?
Picture this: after slogging through a grueling race, pushing past all obstacles and winning hands down, you gratefully step to the podium to accept your medal (and the prize money that goes with it).  Instead of heading to the bank to deposit it though, you casually toss it into the trash on your ...
Can Pizza POS Data Boost Sales?
4 Ways to Compete with Papa John's Expanded Rewards Program
Members of Papa John’s Rewards Program got a surprise in their inbox today. The loyalty program is expanding, allowing for more instant gratification. Customers can now start spend their rewards at just 10 points, claiming an order of breadsticks or a dessert rather than having to save up for a ...
4 Ways to Compete with Papa John's Expanded Rewards Program
Your Restaurant Loyalty Marketing Just Got More Awesome
Did you know it costs your restaurant 5-10X MORE to acquire a new customer than it does to keep an existing one? If that isn't enough, on average, your current customers spend 67% MORE than new customers.  According to the 2015 Colloquy Customer Loyalty Census, American households hold memberships ...
Your Restaurant Loyalty Marketing Just Got More Awesome
4 Ways Yelp Wants You To Manage Your Online Reputation
Yelp may be the technology company that restaurant owners most hate - and most love.  Those who understand how to manage Yelp, and review sites like it, stand to benefit from increased traffic.  We heard from Morgan Remmers, local business outreach manager at Yelp, with some great advice about how ...
4 Ways Yelp Wants You To Manage Your Online Reputation
Increase Restaurant Loyalty by Asking Questions
Are your customers loyal to your restaurant?  How do you define customer loyalty?  Do you want to get customers to come back more often? What type of customer is most likely to return again and again?  Technomic recently completed a study of consumer perceptions across 128 major restaurant brands. ...
Increase Restaurant Loyalty by Asking Questions
Loyalty Programs- Reward Your Customers, Reward Your Restaurant
How much is a single loyal customer worth to your pizza shop? If you guessed in the hundreds or low thousands, you may want to rethink your customer loyalty strategy. According to a recent Forbes study the average lifetime value of one customer is $25,000 with repeat cusomers accounting for 70% of ...
Loyalty Programs- Reward Your Customers, Reward Your Restaurant
5 Ways Restaurants Can Beat the Big Guys
5 ways independent restaurants and small chains are crushing their competition using today's smart, affordable, integrated technology. With more and more major chain restaurants opening every day, independent and small chain eateries across the nation are turning to new strategies to help them ...
5 Ways Restaurants Can Beat the Big Guys
Waldo Cooney’s Pizza- Using Technology to Connect with Customers
Waldo Cooney’s Pizza has been a staple of the Chicago area since 1981. When owner Gary Cooney decided to get away from the corporate world, he took his skills as an executive chef and created a successful operation that is still going strong to this day. Seeing great success with his new customer ...
Waldo Cooney’s Pizza- Using Technology to Connect with Customers