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We could tell you all the reasons loyalty programs are important, but we feel there is more value in letting you hear it directly from some of our most successful customers. We recently chatted with Elliot Schiffer, CEO of Mici Handcrafted Italian, and got some valuable insight on the importance of customer loyalty programs for growing his restaurant brand.
"We've found our rewards program to be so important, that we've shifted our focus to getting as many people signed up as we can, both in-store and online - and that is a huge sales driver for us. We know that our sales will increase if we increase the number of rewards customers that we have. We know that the long-term success of our restaurants is based on, in good part, the number of people that are part of our network. When you're a guest and you're signing up for rewards, you can do that either in the store with one of our associates, or over the phone if you're calling for a pickup order - or now you can do it online, right before you place your order. With Thrive Online Ordering, you can 'Click to Join' and it is a very easy process. We have hundreds of guests that join automatically through our online ordering every single week."
Click here to watch the full interview with more about how Mici Handcrafted Italian structures their loyalty program, and tips and tricks they've learned as they've built their successful restaurant empire.