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Major Chains Use Online Ordering to Cut A Larger Slice of the Pie

Thrive Point-of-Sale

26 February 2014

Extra! Extra! If you don’t offer online ordering, you’re in for a tough battle according to
 the Wall Street Journal. A recent article “Big Pizza Chains Use Web Ordering to Slice Out Bigger Market Share” suggests that independent pizzerias without online ordering are struggling to compete as large chains take more of the pizza and delivery market with online and mobile ordering technology.

Domino’s Pizza Inc. Papa John’s International Inc. and Yum Brands Inc’s Pizza Hut all report that digital orders account for as much as 40% or more of the companies’ total sales. “Big chains have invested in sophisticated Web-based systems that let customers order and pay for deliveries quickly without having to call. That's giving them a new edge in the battle for an ever-bigger slice of the industry pie over smaller chains and independent pizza shops that lack the capital or technological know-how to compete on the Web.”

Leveraging restaurant online ordering and mobile apps, major chains are gobbling up an even greater amount of the pizza sales than in previous years according to market researcher NPD Group Inc. “Large pizza chains accounted for 52% of pizza orders at quick-serve pizza shops last year, up from less than 47% in 2009, while the share for independent pizza restaurants fell to 29% from 31.5%”

Restaurant Online Ordering

The silver lining for owners of independent pizza businesses looking to compete with the big guys is that online ordering and mobile technology is more powerful and more accessible than ever before. With an integrated restaurant online and mobile ordering system, pizzerias can easily add digital ordering to the menu and with as few as 10 online orders per day, a typical operator can improve their restaurant's bottom line

FREE Online Ordering ROI Calculator
enough to cover the costs of online ordering in a single day.

With the right partner and a bit of planning, mom and pop pizza shops can offer professionally branded online and mobile ordering options to encourage customers to place larger orders, more frequently.

Is Online Ordering Right for Your Business? Click the button to the right to calculate the ROI or watch a free, 30-minute video covering 5 Easy Steps to Profit-Maximized Online Ordering to learn how easy it is to get started.

Thrive Point-of-Sale

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When it comes to POS technology, pizzerias have unique needs that can’t be met by the software used by the local coffee shop. Check out these key areas of pizza-specific functionality to make sure your choice measures up!

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