The Challenge
City View Pizza needed to grow online sales and encourage repeat visits without adding staff stress or complexity. Like many independent pizza shops, they were stuck between trying to manage walk-ins, phone orders, and inconsistent digital promos. Traditional methods — discounts on the shop floor and random social posts — weren’t driving the results they needed, and high phone order volume was eating into labor capacity on busy nights. To stay competitive and boost both online orders and customer loyalty, City View sought a straightforward, repeatable promotional strategy that didn’t require complicated analytics or extra staff effort.
The Solution
City View Pizza implemented a simple weekly promo rhythm that their team could manage without complexity:
These online-exclusive offers reduced the labor burden of taking orders by phone and made it easy for customers to click, order, and go. Promotions were pushed through multiple channels using SalesBuilder:
Each channel was tagged so City View could see what was working without digging through spreadsheets — they simply monitored which promos and channels were generating orders week to week.
“Keeping it simple was key for us — easy promos that our customers understand, shared by text and email, and posted right in online ordering. We saw online orders go up and our phones quiet down,” says John K, Owner, City View Pizza.
The Results
City View Pizza saw measurable business impact in just three months:
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32% increase in online sales
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200% growth in loyalty signups (online accounts that opted in via email/SMS)
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Average ticket size up by $3.45
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Online repeat customers more than twice as likely to come back
Because promotions were online only, staff spent less time on the phone taking orders, which helped reduce labor cost pressure while still offering more aggressive offers than in-store. SMS emerged as the strongest channel for driving online orders, reinforcing the value of text-first communication for pizza operators.
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